It was 1998 when I first started collecting DVDs, and oh what a time it was. Buy one get ones were all over the web, it was difficult to pay more than five or six bucks for a disc back then, if you knew where to go. It was the golden age of collecting and in a very real way, it was responsible for the super fast adoption of DVD.
Blu-Ray has seen its share of buy 2 get one deals, super special pricing and so forth, but it in no way compares to the early days of DVD. It was the perfect storm. I was working for an online company at the time and was very in-tune with the fledgling industry as a whole. The rise of the internet played a big part in the surge of consumer technology. New product news traveled fast and people wanted it, now.
The general idea behind internet sales sites was not to make money, at least not for a few years or even a decade. It was all about being cool and getting as many customers in your doors as possible. Music, movies and book sales were the driving force behind Amazon and many other companies, they practically gave away the media. Just to ensure they were not going to make any money soon, they often threw in free shipping.
I miss those days but I also realize that they had to end in order for these companies to survive. I grit my teeth when I look at prices for new releases and have had to adopt a different mindset when adding to my collection. In the old days. I bought everything the week it came out, assuming it had received high ratings for picture and sound quality. Today it is more difficult to get me out there on any given Tuesday, I can wait most of the time.
Waiting serves two purposes and unless I absolutely know I have to get the movie, I wait. First off, waiting means the price will come down, way down in most cases. Second, I end up finding I really didn’t need the movie. I rent it and will probably never watch it again.
Waiting was unthinkable before, I would miss out on the good deals… hey, wait a minute… you know what? That old marketing ploy actually worked. Amazon got me collecting on the cheap, they hooked me like a pusher births a junkie. All those years ago I thought I was taking advantage of these companies but they were just waiting for my addiction to fully kick in.
I don’t collect as much crap as I used to and I figure the stores I buy at are even making a little money off of me now. Perhaps Blu-Ray needs to go out and offer up a few cheap highs to the public. It worked in the past, besides, I could deal with a good sale on Blu-Ray movies right now. I still have a taste for the addiction but I am staying on the wagon, at least for now.