I remember clearly, camping out at a mall with friends to
get tickets to many concerts when I was younger. That is how you did it then,
you couldn't go online and buying at the show would mean paying scalper prices
and possibly getting busted.
Things have changed a lot, scalpers, now called ticket
brokers or secondary sellers control the market. I have a love, hate,
relationship with these folks. When I really want to see a show and have to
have great seat, well they are the best option. Brokers manage to grab the best
seats through contacts, contracts or scamming. My wife got front row seats to
see Elvis Costello for my birthday a few years ago. The seats and the show were
amazing, worth every penny. Every penny was around $300 a seat and to my surprise,
the venue was not very full.
The front row had us
and about 6 ticket brokers who had decided to use the seats they didn't sell.
Behind us there were a few pockets of folks here and there which was a big surprise
because the show was sold out. The problem was that the brokers had grabbed all
of the tickets and over estimated how much people were willing to pay for an
act that appears in Austin on a regular basis. This time however, I was a happy
camper.
Last week I started looking for tickets the Flight of The
Conchords show, a show I knew would be popular. I wasn't surprised to find out
that it sold out on 10 minutes but I was surprised to hear that very few
tickets were offered to the public. Brokers, agents, and a number of other
promotional geared companies had almost all of the tickets.
I am more than happy to pay a little extra for a good seat
but 5, 6 or even 10 times the original $40 is way out of line. Unless there is
a miracle, I will have to miss this show, not that I was able to find any
decent seats available for under $500 a head.
I can see the value of brokers having access to a small
percentage of the tickets for each show, for some the additional cost
associated with getting great seats is worth it but to the majority, paying
extra for something we never have a chance to purchase is wrong.
I don't have any answers, I am not even sure I know many of
the questions, I just know that it would be nice to get a reasonably priced
ticket to a middle of the venue seat. These are the fans and it is sad that we
are forced to pay a premium because the brokers have access to almost all of
the tickets right out of the gate.