MojoLists

Why are the studios waiting for Blu-Ray profile 3.0 to begin seriously releasing Blu-Ray music only discs? For those of you who are not familiar with profile 3.0 it is a simple update to the existing Blu-Ray versions. Profile 3.0 allows an audio only disc to start by itself, without menus when placed into the Blu-Ray player.

While skipping all of the menu nonsense sounds great, I ,and I am sure many of my fellow audiophiles would happily buy music only Blu-Ray discs now and wait for the upgrade for auto start. Profile 3.0 uses the existing formats, including the lossless Dolby TrueHD and DTS Master Audio along with uncompressed audio in stereo and multi-channel. This is a huge leap over the current Redbook CD and even DVD-A and SACD.

DVD-A and SACD have essentially killed each other off with a little help from downloadable music formats. It doesn’t take a quantum physicist to see that the public has moved towards mobile media but there is still a strong demand for solid medias. Vinyl continues to grow as a new generation becomes aware of its superior sound quality and CD sales, while slowing are still the choice for many of us.

Get it right this time and start selling the profile 3 discs now, they work just fine on any Blu-Ray player. Getting the media out there now will create an enthusiastic following, which will make the advent of profile 3.0 players a marketer’s wet dream. Give the early adaptors something special for their loyalty, bring out the profile 3.0 media today.